Task: Further elevate desire for globally established brands around new releases and campaigns through paid strategies, pulling new audiences into names they already recognise without flattening the brand into a generic ad.
Approach: Paid social created on first-party and platform data to segment audiences by intent, then match each segment to creative that respected the brand's world. Structured testing across Instagram and TikTok to find what actually moved people, with spend weighted toward the formats and audiences that converted. Culturally led creative carrying Highsnobiety's editorial authority into performance, so the work drove results while still feeling worth watching.
➝ Paid results overview and other campaigns
Credits: Highsnobiety and the featured brands
