Originally from Angola, I started out in Zimbabwe with a degree in Business Management and IT, business logic and systems thinking, before either felt like a career.
In late 2019 I moved to Berlin for a Master's in Public Relations and Digital Marketing. That's where the strategy met the culture, and social media became the place I could do both at once.
Today I lead organic social-first strategies across design, architecture, lifestyle and culture, and I've run paid social for some of the biggest names in fashion and lifestyle. I sit between business and creativity, pairing structure with instinct, data with emotion. Content is never one-size-fits-all.
Outside of work, I'm usually chasing good food or a good exhibition, museums and galleries are non-negotiable wherever I travel.