Problem
Skincare is often over-cluttered with jars and bottles, sterile, predictable, forgettable.
Insight
Butter signals indulgence, rich, nourishing, everyday yet irresistible. Skin deserves the same ritual of spread, softness, and shine.
Idea
SHE, A Better Skin Butter. Skincare packaged as butter, foil-wrapped blocks, glitter-flecked and editorially styled, making moisturising feel decadent, tactile, sensual. From table to skin, from spread to self-care, SHE reframes skincare as a ritual of bold, everyday luxury.
